Awedience Press Release

'Awedience' Press Release


Opening of ‘Awedience’ exhibition at Munch Gallery
A solo show by Marshall Weber
February 16 - March 11, 2012
Opening Reception Thursday, February 16, 7-9 pm

Contact: Lillan Munch, 212.228.1600,


New York, NY, February 1, 2012 – Munch Gallery is pleased to present ‘Awedience’, a solo show by Marshall Weber. Weber earned his M.F.A. at the San Francisco Art Institute, CA and now lives and works in Brooklyn, NY.  He is is a conceptual interdisciplinary artist, activist and educator and has extensive gallery and performance experience both domestically and internationally. He is also the co-funder of ATA Gallery, San Francisco, CA, Organik, Brooklyn NY and Booklyn Artists’ Alliance, Brooklyn, NY. Weber participated in a two-person exhibition, ‘Original Spin’, last year and this will be the artist’s first solo exhibition at the Munch Gallery. The show runs from February 16-March 11, 2012. The opening reception will be held Thursday, February 16 from 7-9 pm. 




'Awedience' is a series of life-size photo-installations about being an audience member. The hyperactivity of today’s audiences makes them as much a part of the show as the performer. I think the interactivity of the Internet has changed the concept and the performance of ‘audience’. People don’t want to just watch a show anymore; they want to perform with the artists.

Each photograph has a simple and elegant hand executed treatment that will emphasize a sculptural or architectural element of the image. The idea is to make the image more material, more visceral and more evocative.

It’s such a challenge to take photographs in the world of camera phones and social media. The 'Awedience' exhibit is self-reflexive, (isn’t this all fake, a contrived performance of artificial interaction?) and self-reflective (why even bother to take photographs anymore, how does one define a ‘great’ photograph?). I feel like my best photographs happen when there is a fleeting moment of mammalian tribal intimacy between the people I photograph and myself. It’s a bit like love at first and last sight.

Each piece in the show is titled with a song title from a pop rock song, so there is a predetermined soundtrack for the show. There will be guidebooks In the gallery that have source photographs of the installation pieces and the source and lyrics from each song lending their titles, so there is a pop culture back-story to each piece.It’s a romantic restructuring of the gallery exhibit as an LP vinyl record concept album. I want the 'Awedience' exhibit to be an epic story like the Ziggy Stardust or Plastic Beach record albums. I am seeking a grand coherence.

Marshall Weber, Brooklyn 2012